How do you go from launching a product successfully to scaling it to a brand that’s month-over-month getting consistent sales? This video covers the foundations you need to set BEFORE you start scaling in order to make sure you have the margins to scale.
ABOUT THIS VIDEO:
What most people don’t know, is that the launch and getting early traction for your product is the easy part.
The hard part…
Is to consistently get traffic, build a storefront that converts that traffic to paying customers, and future-proofing your company to stay ahead of the competition & knock offs.
That’s the secret to a 7-figure brand.
The reality is that most Kickstarter launches fail even after they get funded.
It happens by doing (or not doing) these things even before you launch the product that’ll put you on the track to success.
Whether you focus your brand on product selection vs the customer
Product positioning, messaging and picking your niche
Pricing and your margins (can they sustainably support growth)
ABOUT KHIERSTYN ROSS
Khierstyn is a digital marketing veteran and consultant that helps entrepreneurs launch and scale their physical product businesses using the power of Kickstarter.
She's built a reputation for wildly successful crowdfunding launches. Using Kickstarter and Indiegogo, she's raised millions of dollars in revenue for her clients.
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Twitter - @khierstynross
LinkedIn - https://www.linkedin.com/in/khierstyn/