Product Development Phases | Does Kickstarter Have A Place In Your Product Development Strategy?
Written by Khierstyn Ross on February 05, 2020
Kickstarter, and crowdfunding in general, is a fantastic tool available to entrepreneurs who want to launch new products.

It allows people to launch their products without nearly as massive of a burden as they would’ve had before.

BUT that doesn’t mean it’s an instant or easy success story; using Kickstarter the wrong way can still lead to a product launch failure.

Many of these product launch failures have become the poster children for Kickstarter’s sometimes less-than-stellar reputation.
If you want to avoid becoming another one of those poster children, you need to know where Kickstarter fits in the product development process.

As times have changed, so has the way you need to use Kickstarter. (or Indiegogo). In this video, I talk about whether or not Kickstarter fits in the product development phase, and how to use it best for a product launch.

If you’d like to personally work with Khierstyn so she can help you accelerate the results of your product launch, visit

Khierstyn Ross

Khierstyn is a digital marketing consultant that helps entrepreneurs launch and scale their physical product businesses. She's built a reputation for wildly successful crowdfunding launches, having raised more than $3M for her clients has an impressive track record. Definitely reach out and request a free strategy session today by going to
FB Comments Will Be Here (placeholder)