BAC Day 3: Crafting Killer Product Messaging

October 19, 2021 by Team K

Day 3 is all about getting your product messaging right, to make sure that you can really reach your target audience with it. After figuring out who your product is for, it’s now time to talk about communicating the product benefits to your audience and how to make sure it resonates with them.

Put another way — What transformation do you offer?

A major part of building your eCommerce brand is honing your product messaging. The thing is, you don’t sell product features, you sell product benefits and results. That’s because people only really care about what your product can do for them.

Once you can create a simple message that goes to the heart of what it is that your product offers, you’ll have a very successful marketing campaign that’ll reach your target audience.

When you take this next step and solidify your product benefits, it’ll become a lot easier for you to craft your product messaging. With killer messaging, you’ll be able to attract the customers who are right for you.

Image

The Course Creators Funnel

Turn your knowledge & experience into a profitable online course. Learn how our "Brand New" program "The Course Creators Funnel" can help you get new students every day without any extra ongoing effort or work.

Get Started now >>

Subscribe to the Podcast

apple podcasts
spotify
overcast
youtube
Image

Khierstyn Ross

Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.

Ready to take the next step to scale your brand?

Why wait?

Image
book a call