How Apolis Sets Itself Apart In The Bag Market (A Brand Audit)

August 16, 2021 by Team K

For today’s video, I’ve decided to do this brand audit of Apolis bags because I think they’re a brand that we can all borrow some best practices from. Their website makes it really easy for shoppers to buy their product and connect to their brand. Let’s take a look at what they’ve done to achieve brand differentiation in the reusable bags market.

Right off the bat, they have a header that clearly shows what they’re about, who they serve, and what the product is.

They’ve qualified on an emotional level exactly what it means to use their products. This is one reason why I chose them for a brand audit. Connecting to the shopper in this way is super important because it allows Apolis bags to create brand differentiation that sets them apart from multiple competitors.

They also have excellent social proof. Even if you don’t have celebrities with your product, that’s totally okay. As long as you have an Instagram feed that shows your product in use, coupled with testimonials, it can really draw in more people to your brand. What Apolis bags has done on their site is to show lifestyle shots that convey what exactly those beautiful moments mean in their brand promise.

Watch until the end of this brand audit to know more about what Apolis bags does best, and how they’ve achieved clear brand differentiation.

Image

The Course Creators Funnel

Turn your knowledge & experience into a profitable online course. Learn how our "Brand New" program "The Course Creators Funnel" can help you get new students every day without any extra ongoing effort or work.

Get Started now >>

Subscribe to the Podcast

apple podcasts
spotify
overcast
youtube
Image

Khierstyn Ross

Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.

Ready to take the next step to scale your brand?

Why wait?

Image
book a call