18 REASONS YOUR ONLINE STORE ISN’T GETTING THE EXPOSURE IT DESERVES (AND WHAT YOU CAN DO TO CHANGE THAT)

January 14, 2022 by Ana

Do you feel like your brand isn’t getting the exposure it deserves?

I’ve included my most popular reasons why brands don’t get enough exposure, and what you can do today to get more exposure:

18 REASONS YOUR BRAND ISN’T GETTING MORE EXPOSURE (AND HOW TO CHANGE THAT)

  1. Spend more time marketing (and prioritize it)
  2. Get consistent with your marketing activities (incl. Social Media)
  3. Leverage other people’s audience
  4. Do Brand partnerships/collabs for giveaways and bundles with Carro
  5. Send your product to magazines, celebrities, and influencers
  6. Build up UGC content
  7. Do paid ads
  8. Ask your customers for referrals/have a referral program
  9. Get interviewed on podcasts in your space
  10. Post content across different social media channels
  11. Pitch retailers
  12. Do Google ads to target niche-specific keywords your customer is searching for
  13. Gut check – are you being impatient? Remember, things take longer to build than you expect
  14. Do a press release!
  15. Look for PR opps DAILY through HARO
  16. Network and give value in Facebook groups or LinkedIn
  17. Connect with your target audience on social media by following other accounts and popular content
  18. Guest posting on popular publications in your niche

Which one are you most excited about?

-Khierstyn, LaunchandScale.co

Oh, and PS — Whenever you’re ready, I want to help your brand launch and scale goals in the best way for you.

Here are 4 ways we can do this together:

1. FREE PRODUCT LAUNCH BUNDLE: Download not 1 but 3 product launch resources including… My step-by-step system and more! CLICK HERE

2. MY YOUTUBE CHANNEL: We release one video per week to help you with practical advice on how to launch and scale your e-commerce brand. The best part? It’s some of my best advice I’m giving away for free CLICK HERE

3APPLY FOR MY GUIDED E-COMMERCE PROGRAM, The Product Launchpad. If you are an online seller (or aspiring online seller) and want to supercharge your growth, The Product Launchpad might be the right fit for you. CLICK HERE TO SCHEDULE A CALL WITH ME

4. APPLY TO WORK 1ON1 WITH US: If you’re looking to partner with us, we offer white-glove marketing services to help you scale your brand. From paid traffic and conversion strategies, we help profitably grow your storefront and audience. CLICK HERE TO LEARN MORE 

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Khierstyn Ross

Khierstyn covers proven strategies to launch and scale a product successfully online through a mix of actionable content, business challenges, and interviews.

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